Mobile App vs. Web App: Which Does Your Business Need?
A practical comparison to help you decide between native mobile apps, web apps, or progressive web apps for your business.
When clients ask whether they need a mobile app, our first question is: "What problem are you trying to solve?" The right answer depends entirely on your users, use case, and resources.
Understanding Your Options
Native Mobile Apps: Built specifically for iOS or Android, downloaded from app stores. Full access to device features and offline capability.
Web Applications: Accessed through browsers, work on any device, no installation required.
Progressive Web Apps (PWAs): Web apps that can be "installed" and offer some native-like features including offline functionality.
When Native Mobile Apps Make Sense
- Performance is critical (games, video editing)
- You need deep device integration (Bluetooth, health kit)
- Offline functionality is essential
- App store presence matters for discoverability
- Push notifications are central to the experience
When Web Apps Are Better
- Reach is priority—web works on any device with a browser
- Content changes frequently—updates deploy instantly
- SEO matters—web content is discoverable by search engines
- Budget is constrained—one codebase reduces costs
- Installation is friction you want to avoid
The PWA Middle Ground
PWAs offer installation to home screen, offline functionality, push notifications, and app-like experience. Ideal for content-focused applications and e-commerce where occasional offline access helps but isn't critical.
Making the Decision
Ask: How will users discover this? How often will they use it? What device features are required? What's the budget? How fast do you need to launch?
Most businesses should start with a well-designed responsive web application. Add native apps only when you have validated demand and clear reasons why web isn't sufficient.
